DPAA, Cannes Lions Announce Promotion to Send an Agency Media Professional to 2017 Cannes Lions Young Media Academy in France
Sponsored by AMI Entertainment, Selection to be Held at DPAA’s Video Everywhere Summit in NY on October 27
NEW YORK, Oct. 19, 2016– The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced today a Video Everywhere Summit joint promotion, in conjunction with sponsoring company AMI Entertainment, that will send an ad agency media professional to the June 2017 Cannes Lions Young Media Academy held at the Cannes Lions in France.
The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA’s Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day’s sessions. In addition to the seat in the Young Media Academy, the winner’s accommodations and travel will be included.
Barry Frey, DPAA President & CEO, said, “We are thrilled to be teaming up with Cannes Lions and AMI Entertainment to send a young media professional to the prestigious and incredibly valuable Young Media Academy. For the winner, this is likely to be a once-in-a-lifetime opportunity; one that can really help advance a career.”
“The Young Lions Academies are where rising stars learn to shine and we welcome this new partnership with the DPAA” said Steve Latham, Head of Talent & Training at the Cannes Lions International Festival of Creativity. “Working closely with the tutors, we curate a week of learning with world-class speakers, one-to-one mentoring, a visit to the jury room, press conferences, tours of the week plus exclusive parties. This is an industry training opportunity like nothing else available, providing five years of learning in five days. We look forward to welcoming the DPAA delegate next June in Cannes.”
The Young Media Academy is open to only 35 participants per year. It is an intensive five days of learning that provides a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences. Held during Cannes Lions, the course equips participants to deliver better results on behalf of clients, taking the creative idea and working every media angle to amplify it in the marketplace and maximize results. The curriculum focuses on the key changes taking place in the media landscape, driven by rapidly evolving consumer behavior, in particular the impact of new technologies and the balance between exposure and engagement.
The DPAA’s 9th annual Video Everywhere Summit will bring together nearly 800 delegates representing brands, agencies, digital place-based networks, ad-tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. It will be held at the iconic Roosevelt Hotel in New York on October 27 as part of Digital Signage Week. Attendees to the Video Everywhere Summit or any other of the week’s events are eligible for preferred hotel rates. These rates and all Summit information can be accessed at www.videoeverywheresummit.com
Summit speakers will include renowned pollster and brand messaging expert Dr. Frank Luntz, who will speak on the importance of using the right language and messaging in advertising, and will share his unique insights on the presidential election less than two weeks before voters go to the polls.
Brand executives on this year’s speaking roster include:
- John Costello (keynote speaker), president, global marketing & innovation, Dunkin’ Brands (in addition to his keynote, Costello will be presented with a special CMO Innovator Award in recognition of his long and distinguished career)
- Kimberly Gnatt (featured speaker), global group director, digital platforms & innovation, Coca-Cola Company
- Fernando Arriola, vp marketing, ConAgra Foods
- Ed Gold, advertising director, State Farm
- Sarah Beddoe, vp national marketing, Sonic Drive-In
- Lou Paskalis, svp, enterprise media executive, Bank of America
- M’lou Walker, CEO, Zicam
Agency thought leaders include:
- Irwin Gotlieb, global chairman, GroupM
- Doug Ray, CEO, Carat
- Kasha Cacy, CEO, UM
- Jason Kodish, global chief data scientist, DigitasLBi
- Alan Schulman, national brand creative & content, Deloitte Digital
- Erica Schmidt, managing director North America, Cadreon
- Helen Giles, group director, integrated media investments, Campbell Ewald
- Rich Greenfield, managing director, media/technology, BTIG Research
Also appearing will be digital place-based media star Cat Greenleaf, the host of “Talk Stoop” and a favorite of delegates at past Video Everywhere Summits.
Topics to be explored by these industry leaders include deployment of mobile and location data in conjunction with DPB screens, programmatic, the media economy, case studies, building lasting relationships with consumers, a technology innovation showcase, and more.
About AMI Entertainment (www.amientertainment.com)
With over a century of expertise, AMI creates innovative entertainment solutions for the bar and restaurant industry. Today, the company and its network of operators help over 23,000 locations deliver a multiscreen entertainment experience that drives engagement, revenue, and repeat business. AMI reaches over 69 million US consumers a month through an integrated entertainment platform that combines jukebox music, games, interactive television, and mobile. As a board member of the Digital Place-Based Advertising Association, AMI’s content delivery network enables elite brands to engage key consumer groups on a regional and national scale, while also empowering bars and restaurants to promote their own goods and services through on-demand digital signage capabilities. Born in Michigan in 1901, AMI Entertainment Network holds offices today in Grand Rapids, Chicago, Philadelphia, and the UK.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the “video everywhere” ecosystem. The DPAA fosters collaboration between agencies and the digital out of home community providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA’s annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York. The DPAA is a Video Everywhere AssociationTM.
Twitter: @DPAAorg
Facebook: facebook.com/DPAAorg
YouTube: youtube.com/user/dpaavision
LinkedIn: www.linkedin.com/company/dpaa
Barry Frey on Twitter: @barryfrey
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
mbraff@braffcommunications.com