Bloomberg expands presence in digital out-of-home market with TicToc service, which now offers news designed for DOOH networks
Sunday, November 11, 2018
TicToc, a global news network from Bloomberg, presents news to consumers on a variety of screen types. Jean Ellen Cowgill is General Manager of TicToc by Bloomberg and Head of Strategy and Business Development, Bloomberg Digital. She shared the company’s plans for DOOH market with Mel Stott.
A significant reason you joined DPAA was to support your new TicToc by Bloomberg venture. What is TicToc?
TicToc launched in December of 2017 and launched with 7 founding sponsors, AT&T, CA Technologies, CME Group, Infiniti, Goldman Sachs, SAS and TD Ameritrade. We have continued to bring on new partners consistently throughout the year. So far the company has exceeded expectations for revenue in year one.
TicToc is a global news network built for the social, mobile world. Our goal is to make it easier for consumers to truly understand the biggest stories and trends shaping their world. We do this by designing our content for the screens people use, in the ways that they prefer to use them throughout their day.
Our aim is to make the micro moments of consumption more meaningful. What if, every time you looked at a screen, you came away a bit smarter?
TicToc’s primary output is short, social news video. We are pioneering this format as a news genre, and the impact we can have on consumers’ understanding of the world in just a few minutes’ time.
We rely on the reputation of Bloomberg’s 2,700 journalists and analysts — a differentiator in an age in which trust and unbiased news is at a premium.