Barry Frey Chats with Rob Norman of GroupM
Barry Frey, October 17th, 2017
Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event’s featured speakers on a variety of topics. The following is his chat with Rob Norman, Chief Digital Officer, GroupM Worldwide and Chairman, GroupM N.A.
Barry Frey: What media do you consume on a daily basis?
Rob Norman: New York Times, BBC.com, Twitter-referred links to stories of interest. Video on the weekend.
Frey: What are the biggest changes you foresee for the advertising business over the next few years?
Norman: An existential battle to prove its capability to generate new demand at a higher rate than trade support and to prove that the salience of brands are fundamental to the survival of brands and pricing leverage.
Frey: Given the digitization of out-of-home media, the medium is now more digital, location-data infused and programmatic. What do you see as present and future opportunities for digital out-of-home?
Norman: We have never seen an addressable impression we didn’t like. At scale and density, we like them even more.