Barry Frey Chats with Paul Woolmington of Canvas Worldwide
Barry Frey, September 12, 2017
Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event’s featured speakers on a variety of topics. The following is his chat with Paul Woolmington, CEO, Canvas Worldwide.
Barry Frey: What media do you consume on a daily basis?
Paul Woolmington: I am a news junkie, so everything from my Apple News feed — ever customized to my go-to sources. Other sources: NYTimes.com, WSJ.com, BBC.com, TheGuardian.com, psfk.com, FastCompany.com, HollywoodReporter.com, Economist.com, ESPN.com, Arsenal.com.
Frey: What are the biggest changes you foresee for the advertising business over the next few years?
Woolmington: Every business model in media and marketing is up for grabs in this new age over the next few years. Notable changes include the integration of two sometimes opposing belief systems in media and marketing — performance vs. brand. How do we get the scientist and the faith-based in the same room to recognize each other’s point of view? The integration of AI into more aspects of our business. The evolution of the definition of “creative” in a multi-layered content and ever-increasing analytics-driven business. The growth of digital place-based opportunities. It will be interesting to see how they come together as a category and provide consumer with real benefits.