Barry Frey Chats with Patrizio (Pato) Spagnoletto of Hulu
Barry Frey, October 3rd, 2017
Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event’s featured speakers on a variety of topics. The following is his chat with Patrizio (Pato) Spagnoletto, Head of Media and Subscriber Growth, Hulu.
Barry Frey: What media do you consume on a daily basis?
Patrizio Spagnoletto: Television and satellite radio.
Frey: What are the biggest changes you foresee in the world of brand marketing over the next few years?
Spagnoletto: The evolution of addressable audience media buying across all channels. Programmatic will no longer be associated with only performance, but with brand buys as well.
Frey: What’s on the horizon for Hulu?
Spagnoletto: Continuing to focus on great content and experiences for our users for both our SVOD and live offerings.
Frey: Are you utilizing digital out of home and, if so, how?
Spagnoletto: Yes — primarily to help raise awareness of Hulu originals.