Adomni and AdMobilize partner to provide AI-driven media buying to the OOH marketplace
Adomni and AdMobilize partner to provide AI-driven media buying to the OOH marketplace
COLUMBUS, Ohio – Adomni, an open online platform to find and buy digital out-of-home advertising, and AdMobilize, the industry-leading AI company dedicated to making sense of the physical world,announced a partnership today to integrate real-time audience data into the media-buying experience.
“Adomni is committed to pioneering the new frontier of DOOH,” said Jonathan Gudai, CEO of Adomni. “By partnering with a company like AdMobilize, we are able to complement our state-of-the-art technology with audience intelligence. DOOH media owners will now be able to boost their revenue by reportingaudience metrics within the Adomni platform.”
Adomni has integrated AdMobilize data via an API that will populate live audience data into various portions of their marketplace and ad-serving platform. The companies have already begun pilot projects in Las Vegas across adiversified group of digital-screen types.The partnership offers various users of the Adomni platform the ability to leverage audience intelligence to maximize their ROAS.Board owners can list their audience composition, view time and impressions data on Adomni with confidence and transparency.
Advertisers can search for their target audience using AdMobilize data as well as the current options, like location, that are available. The companies plan to offer the integration to both placed-based and large-format inventory where AdMobilize solutions are applicable. For instance, a digital billboard owner may use vehicle analytics by AdMobilize to measure vehicle traffic in real time, while a mall owner may choose to use audience metrics to measure viewability. With tools built into the Adomni platform, various stakeholders will be able to leverage the data available to make intelligent buying decisions.
“Integrating real-time audience data into the media-buying process creates an incredible product offering a yield optimization opportunity for any DOOH media owner looking to increase their revenue generation,” said Michael Neel, CMO, AdMobilize.
The organizations will be debuting their collaborative technologies at upcoming industry conferences including IBO Fall Conference, NY Ad week and NY Digital Signage week.
About Adomni
Adomni is a self-service online platform that makes digital advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes using one of the fastest growing DOOH networks in the world. In 2018, over 20,000 digital screens are available to purchase and place ads across the U.S., Canada and Australia.
Learn more at www.adomni.com.
About AdMobilize
AdMobilize, headquartered in Miami, Fla., with offices in London, U.K., Bogota and Colombia, is a venture-backed AI company with seamless solutions for implementing advanced solutions in the physical world that connect to the online grid. AdMobilize offers the industry’s most complete and accurate analytics/engagement solution for digital signage, DOOH, retail, experiential and more in over 80 countries. For more information, please visit www.admobilize.com.
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