OOH Circulation Data Research Firm Peoplecount: DPAA Member Profile By Mark Braff. Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based...
Outfront Media Launches ON Smart Platform in Minneapolis Outfront Media Inc. OUT, the New York-based real estate investment trust (“REIT”) is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St....
The “Moment” is Now: Targeting Customers at the Right Time Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent. 19 May 2016 · By Steve Wing & Imran...
Audience & Context Platform Quividi Joins Digital Place Based Advertising Association NEW YORK, May 17, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has become their latest member. Quividi’s anonymous video...
Clear Channel Outdoor Boss Says 2016 Will be a Digital ‘tipping point’ for Outdoor Advertising Clear Channel is set to surpass a digital milestone in the UK this year according to forecasts which predict that it will generate more revenue from electronic...