Industry White Paper:

IDENTITY, MAIDS, AND COOKIES-What is happening and what it means for DOOH

Part of the DPAA Compendium Series-This state of the industry white paper covers recent developments in identity targeting and outlines the opportunities for the DOOH advertising sector.

Here We will Cover:

  1. Introduction-What is happening and why
  2. Cookies and MAIDS-An overview
  3. Implications for DOOH
  4. Opportunities for Growth
  5. Identity Case Study-Kochava
  6. Conclusion and Glossary

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For more information join our special webinar on June 28th @ 11:00am [ET]