Industry White Paper:
IDENTITY, MAIDS, AND COOKIES-What is happening and what it means for DOOH
Part of the DPAA Compendium Series-This state of the industry white paper covers recent developments in identity targeting and outlines the opportunities for the DOOH advertising sector.
Here We will Cover:
- Introduction-What is happening and why
- Cookies and MAIDS-An overview
- Implications for DOOH
- Opportunities for Growth
- Identity Case Study-Kochava
- Conclusion and Glossary