DOOH Upfront: Dynamic Unwired Video Network
DPAA, Comscore and Talon, in partnership with six premium digital out of home media owners, present the first DOOH Upfront to solve an ongoing problem in the video market – fragmented consumer viewing patterns. Join our showcase to learn how this Dynamic Unwired Video Network efficiently and effectively provides incremental reach and drives measurable business outcomes.
Introduction:
Jim Wilson, CEO – Talon America
Barry Frey, President & CEO – DPAA
Presentation of Upfront Opportunity:
Ben Jankowski, Former SVP Global Media – Mastercard
Danielle Rind, VP Digital Solutions – Talon America
Gary Warech, EVP Brand Direct – Comscore
Media Owner Perspectives & Case Studies:
Sean McCaffrey, President & CEO – GSTV
Blake Sabatinelli, COO – Atmosphere
Conclusion:
Jim Wilson, CEO – Talon America