NEW YORK, June 16, 2022 – KEVANI joins DPAA, the global trade marketing association driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. KEVANI is a market leader in super-premium and iconic digital out-of-home media displays in the Greater Los Angeles area.
KEVANI is a collective of like-minds who work together to create memorable impressions via highly targeted advertising opportunities. KEVANI represents LA’s most prestigious out-of-home advertising locations, which include iconic digital billboards, full-motion and classic spectaculars, and large-scale murals.
At the forefront of innovation in the OOH industry, KEVANI recently released a neuroscience study report that found their unique placements equate to better consumer ad retention, less creative fatigue, and more excitement.
“It is important for us to constantly pursue knowledge and integrate into a like-minded community, which DPAA provides. We are excited to join DPAA and to help continuously move our industry forward,” said Kevin Bartanian, CEO of KEVANI.
“As advertisers look for local and national solutions to reach consumers where they work, live, shop, and play, KEVANI provides that opportunity,” said Barry Frey, President & CEO of DPAA. “We look forward to KEVANI being an active member of our community.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
KEVANI is an out-of-home (OOH) media sales organization that promotes national and local brands through innovative outdoor advertising destinations. Our inventory provides a unique opportunity for our brand and agency partners to captivate their audience. We started KEVANI because we want to bring value to our medium, from the development of new destinations to the way the medium is sold. Simply put, our mission is to transform our industry and we do so by adhering to our Mission Statement.