DPAA Declares November Retail Media Month
Join DPAA for an action-packed Retail Media Month
We’ll be showcasing how in-store digital networks are revolutionizing point-of-purchase advertising! Don’t miss our powerhouse lineup featuring a Dell case study, expert-led webinars, and our first-ever London Town Hall focused on exploring the impact of in-store digital media.
With 84% of purchases still happening in physical stores, discover how dynamic digital screens are transforming the shopper journey right at the moment of truth. Access exclusive resources, insights, and success stories from industry leaders – all designed to help you capitalize on retail media’s explosive growth in the DOOH ecosystem.
Latest Event
Placer.ai Retail Media Focused Resources
In-Store Retail Media Networks in 2025
What Do July Sales Events Reveal About Consumer Sentiment in H2 2025?
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Retail Media Focused Articles
Articles below were provided by Andrew Lipsman, an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem.
He is often sought for commentary on retail media, ecommerce, digital advertising, social media, and all things Amazon, appearing in leading news organizations like The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg. He has also published more than a half dozen articles in the Journal of Advertising Research.
