DPAA’s Final WE.DOOH Livestream Workshop of 2020 Slated for December 10


‘Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong’



NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will help participants prepare for 2021 with the session: “Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong.” This free, live streamed event, on Thursday, Dec. 10 from 11am – 12pm ET, will be open to DPAA members and non-members alike. Registration is now open.


Leading the session will be subject matter expert Jenn Willey, Founder & CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services. A special introduction will be made by Ritu Sharma, Global Business Director, DDB.


Attendees will learn how to:


  • Build their leadership plan and develop their personal brand to head into the new year strong.
  • Be their best champion by promoting themselves at work and not being their own worst enemy.
  • Develop a personal SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis as a framework for success.
  • Craft and deliver their Personal Elevator Pitch to sell themselves and network with confidence.
  • Draft a Personal Business Plan focused on benefits they deliver through their unique positioning.



“This interactive workshop will help attendees find and harness the power of their voices in order to build a leadership plan and develop a personal brand to advance their careers,” said Barry Frey, President & CEO, DPAA.


Three previous livestreamed WE.DOOH webinars, in April, May and September, attracted hundreds of participants.


WE.DOOH, launched in 2018, is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work (powered by Wet Cement), WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace.


Debbie Drutz, NOVUS President and member of DPAA’s Board of Directors, is chair of WE.DOOH. Advisory board members include Michelle Bodnar, Director of Publisher Development, Hivestack; Samantha Brown, Director of Business Development, Mesmerize; Kelley Drake, Director of Marketing, Xaxis; Jenna Erdman, VP, Network Expansion & Partnerships, ISM Connect; Luba Giglia, Marketing Manager, Adomni; Leslie Lee, VP Marketing, Vistar; Traci Lorio, Location Data Manager, Media & Ad Tech, HERE Technologies; Maureen McCloskey, Managing Director, Kinetic US; Shannon Montoya, Senior Director, Verizon Media; Rosie O’Meara, SVP of Platform, GroundTruth; Joni Schmeichel, OOH Strategic Marketing Manager, Daktronics; Amanda Sheplee, Business Development Leader, Outfront Media; Marci Weisler, Chief Commercial Officer, Vengo Labs; and Irina Zeltster, President, Talon Outdoor.


About DPAA


DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.


Barry Frey on Twitter: @barryfrey

Twitter: @DPAAglobal

Facebook: facebook.com/DPAAorg

Instagram: @DPAA.global

YouTube: youtube.com/dpaavision

LinkedIn: www.linkedin.com/company/dpaa






Mark Braff

Braff Communications LLC