White Papers

OVERVIEW

DPAA as the industry association educates and informs its membership by issuing white papers on topical subjects, at times in conjunction with industry partners. White papers provide an authoritative voice on matters that concern digital place based advertising and its role in the greater marketing ecosystem. DPAA members have the ability to co-author white papers with the association to help develop the DPB industry. For more information on this process please reach out to noah.klas@dp-aa.org 

WHITE PAPERS

“Programmatic” White Paper >>
“Future Of Retail” White Paper >>