Holland’s latest and largest retail destination with over 280 stores, Westfield Mall of

The Netherlands is literally an architects’ dream. Sinuous white curves flow

horizontally like a huge silk shawl around the glass-skinned structure to create a

unique shopping experience.

With well over half a billion Euros spent on the redevelopment, Westfield needed a

safe pair hands for their visual display technology. Tried and trusted long term partner

Esprit Digital were chosen from a competitive field and they certainly didn’t disappoint.

 

Right outside the main entrance the welcome LED is completely sympathetic to its

environment. Working together with The Hague Municipality who were concerned

about the light impact on nearby residents, the 5760 x 3200mm display uses the new

ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of

vision at full brightness.

 

LED customers always want the biggest and widest viewing angle possible, whereas

the challenge here was to build a solution with a restricted viewing angle that did not

compromise the quality of the visual in any way.

 

Inside the mall the traditional rotating ‘Spectacular’ double-sided LED is clearly visible

to the ends of the two of the main aisles. 5500m high x 3000mm wide with a 4.8mm

pixel pitch the display has Ambilight side strips and a 360-degree continuous rotating

mechanism.

 

To complete the digital screen network, there are 22 internal and external doublesided

75” Totems. Custom-designed specifically for URW European malls, these are

really sleek units with curved edges, intelligent LED side lighting and have minimal

depth for double-sided LCDs.

 

“Digital displays are now such an integral part of the shopping experience and it is

critical to URW that our malls have industry-leading screen portfolios. We have worked

with Esprit Digital across all our regions since the opening of Westfield Stratford ten

years ago, and both URW and our media partner Ocean Outdoor are delighted with the

outstanding products they have delivered in our flagship Mall of the Netherlands.”

— Chris Lynham, URW Head of Media & Client Operations UK & Europe

 

 

For press and publicity contact:

Peter Livesey

P. 020 8731 3121

E. peter@espritdigital.com

 

 

Notes to editors

Esprit Digital were the pioneers of solutions for the Digital Out of Home market with

their award-winning digital escalator panels on the London Underground back in 2005.

Since then the company has designed, manufactured and installed many of the world’s

most iconic largescale digital media networks for clients like:

• Westfield Shopping Centers

• JCDecaux Europe

• Heathrow Airport

• Virgin

• Shell

• BP

 

90% of Esprit’s business now comes from outside the UK and 5 years ago the founders went to

Buckingham Palace to receive the Queen’s Award for International Trade.

 

For more information go to www.espritdigital.com