Holland’s latest and largest retail destination with over 280 stores, Westfield Mall of
The Netherlands is literally an architects’ dream. Sinuous white curves flow
horizontally like a huge silk shawl around the glass-skinned structure to create a
unique shopping experience.
With well over half a billion Euros spent on the redevelopment, Westfield needed a
safe pair hands for their visual display technology. Tried and trusted long term partner
Esprit Digital were chosen from a competitive field and they certainly didn’t disappoint.
Right outside the main entrance the welcome LED is completely sympathetic to its
environment. Working together with The Hague Municipality who were concerned
about the light impact on nearby residents, the 5760 x 3200mm display uses the new
ED LUMOS 6.67mm pitch tiles with reduced angle bulbs to concentrate the field of
vision at full brightness.
LED customers always want the biggest and widest viewing angle possible, whereas
the challenge here was to build a solution with a restricted viewing angle that did not
compromise the quality of the visual in any way.
Inside the mall the traditional rotating ‘Spectacular’ double-sided LED is clearly visible
to the ends of the two of the main aisles. 5500m high x 3000mm wide with a 4.8mm
pixel pitch the display has Ambilight side strips and a 360-degree continuous rotating
mechanism.
To complete the digital screen network, there are 22 internal and external doublesided
75” Totems. Custom-designed specifically for URW European malls, these are
really sleek units with curved edges, intelligent LED side lighting and have minimal
depth for double-sided LCDs.
“Digital displays are now such an integral part of the shopping experience and it is
critical to URW that our malls have industry-leading screen portfolios. We have worked
with Esprit Digital across all our regions since the opening of Westfield Stratford ten
years ago, and both URW and our media partner Ocean Outdoor are delighted with the
outstanding products they have delivered in our flagship Mall of the Netherlands.”
— Chris Lynham, URW Head of Media & Client Operations UK & Europe
For press and publicity contact:
Peter Livesey
P. 020 8731 3121
E. peter@espritdigital.com
Notes to editors
Esprit Digital were the pioneers of solutions for the Digital Out of Home market with
their award-winning digital escalator panels on the London Underground back in 2005.
Since then the company has designed, manufactured and installed many of the world’s
most iconic largescale digital media networks for clients like:
• Westfield Shopping Centers
• JCDecaux Europe
• Heathrow Airport
• Virgin
• Shell
• BP
90% of Esprit’s business now comes from outside the UK and 5 years ago the founders went to
Buckingham Palace to receive the Queen’s Award for International Trade.
For more information go to www.espritdigital.com
