Largest OOH Network in UAE Joins the Association
NEW YORK – February 27, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that W Group, along with its two entities Hypermedia and DigitAll, have joined the association.
W Group is a management holding company with a diversified portfolio in DOOH Media and Technologies. Its subsidiaries Hypermedia and DigitAll play a major role in the latest advancements, tech innovations, and smart solutions that push the industry forward in the UAE.
Hypermedia empowers brands to grow stronger through smart Digital Out-of-Home Media Experiences. It’s OOH network, the largest in the UAE, is a combination of technologically led media and data measurement tools across prime strategic locations in Dubai Metro, outdoor, and prominent malls and hypermarkets.
DigitAll, in its turn, ignites the transformation of smart measurable media in the region while providing unique and creative solutions that offer the latest technologies for digital OOH interactions that lead to high ROI.
As the leading tech company in OOH media in the region, W Group has delved deeper into real-time data measurement and real-time triggered advertising to bolster its experiential ecosystem.
“We are excited to become members of the global DPAA community, as this opportunity exposes us to many business acceleration benefits, including a wide array of digital networks, extensive database, along with insights on software and hardware solutions. DPAA connects us with the global stakeholders in OOH media, and further integrates us into the global advertising ecosystem,” said Habib Wehbi, Chairman & CEO of W Group.
“I’m pleased to welcome W Group into the DPAA,” said Barry Frey, President & CEO of DPAA. “They represent the best and brightest in UAE and we look forward to the exchange and sharing of ideas and best practices with them and all our global members.”
About W Group
Established in 1999, W Group, a management holding with a diversified portfolio managing &
investing in DOOH Media and Technologies. Through our specialized two companies –
Hypermedia and DigitAll – we exceed the limitations to produce the best outcome for our
clients, by providing impactful, memorable, exclusive and measurable experiences.
About Hypermedia
As creators of impact, Hypermedia exceeds limitations by empowering brands to grow
stronger through smart Digital Out-of-Home Media Experiences. Our OOH network, the
largest in the UAE, is a combination of powerful technologically led media, strategic prime
locations, and data measurement tools.
About DigitAll
DigitAll is a subsidiary of W Group that’s all about “The Smart Experience”. It’s the driving
force that ignites the transformation of smart measurable media in the region while providing
unique and creative solutions that offer technologies for digital OOH interactions with high
ROI. It constantly invests in smart and connected technologies to expand its pool of services
in measurable digital communication tools
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Media Contact
Ajay Durani
DPAA
718.926.2852