ABU DHABI, UAE, January 30 2023: As part of its plans to radically upgrade the effectiveness and accuracy of data analysis and reporting, Viola Outdoor has appointed Sweden’s DoohClick as its ad-tech management partner, with the objective of providing a supporting infrastructure of data management tools for Viola’s DOOH portfolio.
Ammar Sharaf, Viola Communications CEO and board member, said: “At Viola Communications, we continuously seek to create strategic technology partnerships that enhance the group’s offering across all our disciplines and equip our human capital with the very best tools that optimize our work to the benefit of all our stakeholders and clients. The introduction of DoohClick’s tech-driven platform will bring enhanced data analytics to the forefront of Viola Outdoor’s programmatic capabilities.”
Henrietta Shakespeare, Viola Outdoor’s executive growth director, added: “Viola enjoys exclusive rights to the most effective outdoor advertising spaces in Abu Dhabi. Utilizing DoohClick’s platform, we are able to integrate huge amounts of data, creating a natural flow between proposals, sales, planning, campaign automation, analytics, revenue sharing and market reporting in the most accurate and effective way, meaning that not only are we instantly aware of asset performance, so are our clients and stakeholders.
“We are now able to reach consumers in near real-time, when they’re in the right frame of mind, empowering our advertisers to connect with audiences in a more human, memorable and contextually relevant way.”
Shakespeare added that scaling a digital out-of-home business to maximise revenue, build market share and shape the audience experience is an important investment and requires an efficient end-to-end solution which supports sales, operations, scheduling, reporting and revenue management. DoohClick’s automated tech platform has been developed for both classic and digital assets, underpinning every step of the OOH delivery process.
DoohClick chief commercial officer Mark Bracey said: “Our partnership with Viola Communications marks DoohClick’s entry into the Middle East, an important market which is undergoing a paradigm shift from traditional into the digital out-of-home space. We look forward to working with the Viola management team to shape the future of DOOH in the UAE and successfully building an extensive client base across the region.”
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About Viola Communications
Viola Communications is a well-established and fast-growing MENA based investment group specializing in providing fully integrated marketing and communications solutions to national and regional firms with its headquarters in Abu Dhabi and offices in Dubai and Cairo. Part of the Multiply Group, Viola creates, designs and implements a range of communications services through a portfolio of business units that includes Viola Advertising, Viola Public Relations, Viola Planning Consultancy, Viola Events, Viola Production, Viola Interactive and Viola Outdoor.
About DoohClick
DoohClick is a state-of-the-art ad tech platform and network for out of home (OOH) media owners and operators who are looking to modernize, democratize and monetize their business. First developed in Sweden in 2010, DoohClick is a fully independent company providing new business opportunities and updating legacy OOH systems across 11 markets.
Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting. The OOH industry is stronger together and beyond the platform, the founders are incubating an ecosystem of likeminded operators to advance industry standards and progress new and emerging ideas.