Largest one-day media event prominently features out-of-home’s increasingly important role in brands’ omnichannel strategies
Premier Event slated for Tuesday, October 13 at popular Pier Sixty,
Manhattan’s leading waterfront venue
NEW YORK, Feb. 25, 2020 – DPAA, the leading global organization driving all digital advertising and content outside the home, announced today that the 2020 Video Everywhere Summit will be held Tuesday, October 13 at a new premier venue: Pier Sixty on Manhattan’s Hudson waterfront. The event will once again be part of New York Digital Signage Week (October 12-16).
“We’re pleased to have secured an incredible venue and date for this fall’s Summit,” said Barry Frey, DPAA President & CEO. “Pier Sixty is the site of some of New York’s most glamorous and star-studded fundraisers and galas, showcasing breathtaking views of the Hudson River. This space will allow us to do new and innovative initiatives, sponsorships, experiential activities, production set-ups, talks and more. And not to be overlooked is the gourmet breakfast and lunch that will be prepared by Pier Sixty’s celebrity caterer, Abigail Kirsch.”
The event will be attended by more than 900 delegates representing brands, agencies, digital out-of-home, media, ad-tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits.
Speakers, to be announced in the coming months, will include some of advertising and media’s biggest luminaries and newsmakers. Previous speakers have included business legend Sir Martin Sorrell; John Osborn, CEO, OMD; Emily Maxey, VP, Global Marketing, Adidas; Alicia Hatch, CMO Deloitte Digital; Ben Jankowski, Group Head, Global Media, Mastercard; Jeff Brooks, then-CMO Casper; Bevin Maguire, VP Marketing, IBM; Christine Walton, Global B2B Media Lead, Intel; and many more, including media strategist and author Rishad Tobaccowala, leading political strategist Frank Luntz, best-selling author Ken Auletta and Brian Stelter, host of CNN’s “Reliable Sources.”
Major Summit sponsors have included Hivestack, Broadsign, Vistar Media, Westfield, Intel, MobileFuse, Lamar Advertising and Clear Channel Outdoor.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
Founded in 2006, DPAA, the leading global organization driving all digital advertising and content outside the home, has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC