London, December 11, 2024: Veridooh, the world’s leading adtech company for independent verification in out-of-home (OOH) advertising, has announced three senior appointments across key international markets. These strategic hires reflect Veridooh’s commitment to global expansion and innovation, addressing the rising demand for independent verification for the OOH industry globally.

 

  • Former Dentsu Senior Vice President and JCDecaux Head of UK Operations James Corbett has joined as Director of Operations, EMEA and Americas.

  • Former Axel Springer China correspondent and Klarna Global Communications expert Max Kalkhof has joined as Director of Communications.

  • Former Zero Deposit Senior Account Manager Ebony Cox has joined as Account Director UK and Netherlands.

 

Corbett joins Veridooh with nearly 20 years of experience across industries including media, technology, and infrastructure. He brings a strong track record of driving growth through operational excellence and leading large-scale expansion projects globally. His roles include

Senior Vice President, Media Operations Excellence Director EMEA at Dentsu, General Manager of UK Fulfilment at Global, and Head of UK Operations at JCDecaux. He will report to Co-CEO Mo Moubayed.

 

Kalkhof joins Veridooh with more than ten years of experience in journalism and corporate communications in the financial services industry. He was the China correspondent for Axel Springer’s flagship newspaper Die Welt before joining the global communications team at buy-now-pay-later giant Klarna. Prior to joining Veridooh, he led communications for Canadian crypto exchange Virgo during the company’s expansion into Australia. He will report to Co-CEO Mo Moubayed.

 

Cox joins Veridooh with extensive account management experience in the real estate and technology industries. Previously, she was a Senior Account Manager at property company Zero Deposit and an Account Manager at IT company Hubble. She will report to Co-CEO Mo Moubayed.

 

The arrival of Corbett, Kalkhof, and Cox comes at a pivotal time for Veridooh, as independent verification becomes the next driver for growth  for a channel that is going digital at a rapid pace. Global outdoor advertising revenue is forecast to grow by more than 36% between 2024 and 2029, reaching US$67.8 billion in 2029.

 

Veridooh Co-Founder Mo Moubayed said:

 

“Demand for Veridooh’s innovative independent OOH verification solution is surging globally, and James, Max, and Ebony bring the expertise to drive our next phase of growth. With their experience, we’ll expand our reach to more advertisers and agencies worldwide.

 

James is a leading expert in improving operational excellence while driving scalable and sustainable expansion across multiple geographies. Max is a battle-tested corporate communications and media relations expert with a track record of driving global messaging. And Ebony is a seasoned account management professional who will help us service our global client base. I can’t wait to have James, Max, and Ebony on the team to bring independent verification to even more clients and markets around the world.”

 

Corbett said:

 

“Veridooh is the global leader in independent verification for OOH, and it’s been impressive to see the speed with which they’ve helped grow the industry in Australia and internationally. Talking to agencies and advertisers across the board, it’s clear that there’s a huge appetite for greater transparency around the delivery of OOH campaigns, and I’m excited to be part of the team making it happen.”

 

Kalkhof said:

 

“Even for someone new to the advertising industry like myself, it’s easy to understand the value proposition and huge upside potential of independent OOH verification. I’m thrilled to be joining Veridooh at such an exciting time to drive communications and marketing for the company as it brings the analytics of the online world to the most powerful channel in advertising.”

 

Cox said:

 

“Veridooh has revolutionized independent verification in OOH advertising, earning recognition as a global leader. The company’s innovation and influence on the industry are unparalleled. I’m thrilled to join Veridooh during this exciting period of growth, as demand for their solution continues to rise and the company expands its presence worldwide.”

 

 

 

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About Veridooh
Veridooh is the world’s leading adtech solution for independent OOH verification, campaign automation and reporting automation. Veridooh’s all-in-one platform brings together media owners, agencies and advertisers, providing campaign analytics and automation tools in a single place. Through its proprietary SmartCreativeTM technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader has also won several awards including Campaign Asia’s 2023 Most Valuable Technology and B&T’s 2023 Marketing Technology Company of the Year Award.

Veridooh was founded in 2019 by Jeremy Yang and Mo Moubayed. In both 2023 and 2024, Mo and Jeremy were recognised in the Performance Marketing World Powerlist 100, as well as the Campaign 40 under 40 list in 2023. Headquartered in Sydney, Australia, Veridooh has global offices in London, New York City and Singapore.

https://www.veridooh.com

Media Contact

Max Kalkhof

Director of Communications

max@veridooh.com

+61-410757283