Steve Perks, Director of Partnerships on Innovation in OOH Location Data for Business and Societal Growth
NEW YORK – November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that Steve Perks, Director of Partnerships at Veraset will speak at the association’s Research & Tech Event scheduled for December 1 at 2pm NYC Eastern Time. Veraset, a new DPAA member, is a leader in the location data space that provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, connected TV, and Out of Home. For more information on this members session, please contact firstname.lastname@example.org.
Perks will talk about how location can be used not only to accelerate business performance, but to improve lives and create positive social change. The presentation will include
- An introduction to Veraset and their products
- Use cases of their datasets for OOH
- An overview of the intersection of OOH and mobility data
“As location datasets become critical to our industry, this is an important event that we are most pleased to have Veraset join”, said Barry Frey, President & CEO of DPAA. “This monthly meeting is a great way for DPAA members to stay on top of the latest tech and research developments and their applications to Out of Home advertising.”
DPAA is the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.