Leading Canadian OOH Company Joins the Association
NEW YORK – February 14, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that VENDO Media has joined the association.
VENDO is a leading Canadian OOH company, formed through the combination of Media City and Signpatico. Media City and Signpatico began working together in October 2020 through a joint sales and marketing partnership under the VENDO brand. In August 2022, the companies merged and officially launched VENDO as a complete business operation.
Today, through continued expansion, VENDO offers 450+ Digital Outdoor faces across Canada and can offer advertisers true national scale and regional focus. In fact, VENDO’s digital outdoor coverage, across 110+ markets, makes it is the widest reaching digital outdoor company in the country with strong local market presence. Additionally, the company offers digital and non-traditional options in Office Towers, Shopping Centres, Residential and Campus properties, and a network of OOH poster boards.
“We’re absolutely thrilled to join DPAA. While we had been previous members, through one of our predecessor companies, we eagerly looked forward to rejoining the association and our fellow DOOH colleagues. DPAA has truly become the preeminent global voice for digital products and has been an instrumental megaphone in promoting the industry to marketers, ad agencies and the media. Barry and his team are to be applauded”, said Sylvio Deluca, President of VENDO.
“We are delighted to welcome the VENDO team into the DPAA family of members,” said Barry Frey, President & CEO of DPAA. “We look forward to working with them as we grow the digital out-of-home industry in Canada and globally together.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
About VENDO Media
Based in Toronto, Canada, VENDO is a disruptor in Canada’s OOH industry. Offering national scale and regional coverage across 110+ Canadian markets, VENDO is the widest-reaching digital outdoor media company in the country. VENDO also provides digital and non-traditional options in Office Towers, Shopping Centres, Residential and Campus properties plus a network of OOH poster boards. We believe in doing things differently.
VENDO Media I President