US Agency Planner Survey 2016-2017

Strategic Media Planner Survey


DPAA’s annual study of U. S. agency planners’ reports on company awareness, usage and perceptions of digital place-based media (DPB). The goal of the research is to secure insights that can be utilized by DPAA and its members to support and refine their strategic initiatives and their execution of tactical approaches.


The FULL REPORT, conducted annually, is available to members only.


Topics include media planners' perspective on the following areas:
·         Media Usage and Spending
·         Macro Industry Trends
·         Impact of Programmatic on Media and DPB
·         Place Based Position in the Media Ecosystem
·         Reasons for DPB Inclusion/Exclusion
·         Successes of DPB
·         Areas Companies can Improve

Sample graphs from the report: