June 17-21


NEW YORK – June 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the full list of brand/agency meetings, and member networking events for its Curated Experience during Cannes Lions Advertising Festival. For information about attending, accommodations, access to meetings, DPAA OOH Industry dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com.


For intimate member conversations, DPAA will be meeting with C-levels, senior marketing and media leads from these organizations.


  • Mastercard
  • United Airlines
  • Lenovo
  • Paramount Streaming
  • Kruger Products
  • GroupM
  • Assembly
  • Carat
  • Omnicom Group
  • Forsman & Bodenfors (fmr CPB London)
  • Wavemaker
  • Starcom Worldwide
  • Talon
  • Busch Gardens, SeaWorld
  • World Federation of Advertisers


Recognizing much of the business at Cannes is conducted after the DPAA daytime sessions, DPAA has put together a robust schedule of networking events that brings together media buyers, sellers and tech innovators.


Monday night sees the return of The Global OOH DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France. On Tuesday, DPAA and Madhive welcome you to the Global DOOH Industry Cocktail Party. On Wednesday DPAA and IRCODE host a special evening aboard Grace yacht, berthed directly behind the Palais. On an as available basis, these networking events are open to DPAA Cannes attendees, members, brands, and media agencies, for information and invitations, contact Zach.Sherman@dpaaglobal.com


“We are once again heartened by the response to our curated DPAA Cannes experience,” said Barry Frey, President & CEO of DPAA. “Cannes Lions is the great opportunity to unite the Global OOH industry to work with brands and agencies on showcasing the value that we deliver to global brands and agencies.




About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit is scheduled for October 15 in New York City.





Media Contact

Ajay Durani