NEW YORK, January 21, 2020– DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Taubman Centers, Inc. (NYSE: TCO) has become a member of the association.
Taubman creates extraordinary retail environments via a portfolio of regional and super-regional malls located in major markets from coast-to-coast. Taubman’s leading portfolio of 26 properties include Beverly Center in Los Angeles; The Mall at Short Hills in Short Hills, NJ; The Mall at Green Hills in Nashville, TN and International Plaza in Tampa, FL.
Barry Frey, DPAA President & CEO, said, “Taubman malls feature some of the most dynamic screens in the digital, out-of-home market, representing a tremendous advertising opportunity for marketers. We welcome them to the DPAA community.”
Peggy Gronewold, Taubman’s Group Director, Strategic Partnerships & Mall Media, said, “We recognize the great value that digital screens bring to our properties and look forward to broadening our reach and capabilities through being active participants in DPAA’s many initiatives.”
We are thrilled to be joining the DPAA community of members and look forward to being active participants in the group’s many networking and educational initiatives.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2020 Video Everywhere Summit will be held this fall in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Taubman Centers (www.taubman.com)
Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 26 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is the global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC