StreetMetrics leverages traffic and mobile location data to provide accurate media measurement, audience intelligence and location-optimized media placement for ads on moving vehicles.
Barry Frey, DPAA President & CEO, said, "StreetMetrics provides critical targeting and attribution data to advertisers looking to reach consumers with transit ads. StreetMetrics is helping to grow the out-of-home ad industry and we are delighted to now be supporting these efforts.”
Drew Jackson, Founder/CEO, StreetMetrics, said, “We are thrilled to be joining the DPAA community of members and look forward to being active participants in the group’s many networking and educational initiatives.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Street Metrics (www.streetmetrics.io)
StreetMetrics is the next generation of audience intelligence technology for out-of-home advertising. With analytics from StreetMetrics, transit media vendors can accurately understand who they are reaching with their advertising campaigns, helping them confidently compete for business with better planning, pricing and end-of-campaign ROI.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
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