CITY OF INDUSTRY, CA—A large, dual-faced digital pylon for the Puente Hills Auto Center, a group of car dealerships in the Puente Hills area east of Los Angeles, was upgraded with EMPIRE™ Exterior LED display technology from SNA Displays. The digital pylon enjoys long read times from both east and westbound lanes of Pomona Freeway (Route 60). It features digital-out-of-home (DOOH) content, with a heavy focus on car brands within the auto center such as Maserati, Alfa Romeo, Land Rover, Jaguar, and more.

Electra-Media, Inc. (EMI), which managed and serviced the auto center’s original freeway structure more than 15 years ago, oversaw the digital enhancement project, selecting a 16 mm pixel pitch for the new double-faced LED billboard. For the upgrade, EMI secured 100% funding from the City of Industry to complete a full revamp of the sign with new, state-of-the-art SNA Displays LED technology, redesigned and modernized brand panels, and a total structure repaint, without any foundational changes.

“Puente Hills Auto Center is the perfect example of how proper upkeep every 7-10 years can expand the lifetime of your sign indefinitely and keep your greatest advertising asset generating revenue for your business for years to come,” said Rod Wilson, chief executive officer at EMI.

Both LED display faces are 19’8″ high by 36’9″ wide, processing a total of 525,000 pixels. The upgraded pylon also includes new LED channel lettering and a series of illuminated tenant cabinets for dealerships within the auto center.

“It’s more important than ever for digital billboard owners, particularly those located close to busy highways, to upgrade their display technology to improve the clarity and quality of their message,” said Raymond Jonathan, project manager at SNA Displays. “Whether it’s a technology refresh or a new installation, we approach each job with the mindset of ensuring our client gets the most from their video display investment.”



Blake Sign Company provided sign installation services.

For more information, pictures, and video, visit SNA Displays’ Puente Hills Auto Center portfolio page.





About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About EMI

EMI was founded in Los Angeles in 1984 and has since grown to be the leader in electronic outdoor advertising signs in Southern California. EMI assists clients through every step of the sign purchase process with a specialization in designing for impact, facilitation of entitlements and permits, management of the fabrication and installation of project, and maintenance of the signs thereafter with custom content programming. Learn more at