TACOMA, WA—SNA Displays hired PJ Pedroni as its director of sales for the northwest United States. With an extensive background in out-of-home (OOH) advertising both in sales and management, Pedroni will work with prospective digital-out-of-home (DOOH) accounts as well as digital signage opportunities in the transportation sector.
Pedroni, who describes himself as a uniquely trained “old guard” OOH specialist, brings a wealth of experience with major retail developers and big-name brands to his new role.
“I look forward to becoming an evangelist for SNA Displays’ products and services as I continue to cultivate relationships in the digital signage industry,” said Pedroni, based in Tacoma, WA. “I’m also excited to focus on building a stronger presence for SNA Displays in the transportation vertical.” He also noted that in previous work, he has had the opportunity to work with several SNA Team members on various DOOH projects. “I have always been blown away by the people here and in many ways feel like I’m coming home.”
With more than 25 years of experience, Pedroni specializes in cultivating professional relationships, forecasting business growth, and executing business development strategies, noting he has forged strategic partnerships with brands such as Apple, Alaska Airlines, MasterCard, and Starbucks in addition to building relationships with cities and municipalities in the northwest.
“PJ’s raw experience along with his skills in leadership, sales, and negotiations make him a really good fit for our sales team,” said Jason Helton, executive vice president for SNA Displays. “I’m very happy to welcome an out-of-the-box thinker like PJ to our family.”
Pedroni attended Whitworth University in Spokane, where he was the captain of the swim team. Among his personal interests is grassroots community building. For example, Pedroni founded a dad-run soap box derby called Fircrest Derby Days, a racing event that brings families together and raises money for charity. PJ has two children and is a diehard San Francisco 49ers fan.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.
SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.