New digital media company helping businesses and real estate owners generate new revenue streams from in-location digital advertising campaigns
NEW YORK – JUNE 8, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Smartify Media, a digital media and technology company generating advertising revenue from physical retail spaces, has joined the association.
Led by a team of technology and advertising industry veterans, Smartify helps retailers, business owners, real estate brokers and landlords understand the media and data value of their physical property and implements a digital media platform that creates new revenue for their storefronts and internal spaces and supports their digital marketing needs. Through its SmartCity Storefront platform, and powered by partnerships with Samsung and leading programmatic platforms, Smartify can activate digital advertising campaigns and relevant content in any business location and begin generating revenue for that business with no investment required from the retail owner or landlord.
“From storefronts in gyms to restaurants, spas and cafes, Smartify Media helps any business maximize the value of their physical real estate assets to generate incremental revenue from local, relevant, and dynamic advertising campaigns,” said Joe Kunigonis, CEO at Smartify Media. “As we continue to onboard new locations and new partners, we are excited to join the DPAA and have the opportunity to engage with their vast community of media owners, retailers, and technology leaders as we expand our platform nationally in the year ahead.”
Smartify is currently expanding nationally and is preparing for new market launches in Los Angeles, Miami, Chicago, New York, and Atlanta in 2021.
“Smartify is further expanding the idea of ‘digital everywhere,’ bringing new advertising revenue opportunities to business owners and providing another channel for brands to connect with audiences on a hyperlocal level,” said Barry Frey, President and CEO of DPAA. “We are thrilled the welcome the team to DPAA and look forward to supporting the continued rollout of their network.”
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Smartify Media is a national DOOH and In-Retail digital advertising platform focused on location based-data and the customer experience. We are a group of technology and advertising industry leaders who understand how to elevate valuable retail spaces with technology and data and maximize programmatic enabled advertising campaigns for our advertisers. Our mission is to allow anyone to quickly understand the inherent media value of their physical space and to easily convert this value into a profitiable and recurring revenue and data opportunity from digital media campaigns.