Seedooh is an independent business that creates new value for the buy- and sell-sides of the OOH sector by connecting, standardizing and verifying OOH delivery data. Seedooh’s platform offers third-party verification and automated, timely reporting - via safe, secure connections - to complete datasets for both digital and classic OOH, in alignment with global best-practice data assurance standards.
Barry Frey, DPAA President & CEO, said, "Seedooh’s delivery data platform has created significant efficiencies for the Australian OOH industry, while enhancing confidence for advertisers through independent oversight and full transparency. We welcome them to our DPAA Global community.”
Tom Richter, CEO and Founder, Seedooh, said, “We have delivered a proven solution for standardization, automation and verification of delivery reporting at market scale in Australia. In doing so, we have built unrivaled real-world expertise and scalable software that delivers significant efficiencies to all sector participants. We can now offer this value in other developed markets where there is an appetite to address this common and critical challenge. The DPAA's tireless efforts to advance OOH's cause at a global level are impressive. We're very pleased to be a part of their vibrant community, at such an exciting time of opportunity for innovation and growth in DOOH.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. Registration is open for the 2019 Video Everywhere Summit, which will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Seedooh (www.seedooh.com)
Founded in 2015, Seedooh creates new value for the buy- and sell-sides of the OOH sector by connecting, standardizing and verifying OOH delivery data. Seedooh’s platform offers independent verification via safe, secure connections to complete datasets for both digital and classic OOH, in alignment with global best-practice assurance standards.
Following the first production release in 2017, the Seedooh platform:
- Has reported 18,000 campaigns, on 15,000+ locations monitored continuously
• Is now processing 1 billion+ installations and/or play events each month
• Is event streaming campaign delivery to more than 1,000 active buy- and sell-side users
Australia’s leading media owners trust Seedooh to validate their delivery against contract parameters and automate their data-flow to reporting. The platform enhances confidence for all their customers, through independent oversight and absolute transparency. All connections are safe, secure, scalable and future-proof.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC