NEW YORK, October 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Raleigh, NC-based Reveal Mobile, a leader in location based audiences, attribution and analytics, has joined the association.
Barry Frey, DPAA President & CEO, said, "Reveal Mobile, through its VISIT platform, has quickly emerged as a leader for geotargeting and location-based analytics, two areas that are helping to fuel the rapid growth of the OOH industry. We look forward to working with the Reveal Mobile team and having them join us at the Video Everywhere Summit on October 15.”
As a testament to Reveal Mobile’s innovative approach to location data and enabling geotargeting, VISIT Local was selected by MarTech Breakthrough as the 2019 winner of the Best Location Based Marketing Platform. The company was also recently selected as an NC Tech Awards finalist in the analytics category.
“We built the VISIT platform to be highly customizable and solve for a wide range of use cases. With VISIT, the DOOH advertiser can gain new insights into audiences so brands can better allocate ad dollars and improve ROI,” said Dan Dillon, VP of Marketing at Reveal Mobile. “DPAA is doing great work in advancing the digital evolution of the OOH industry, and we are glad to join them in their efforts.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Reveal Mobile (www.revealmobile.com)
Reveal Mobile is an industry leader in location-based marketing, audiences, analytics, and foot traffic attribution. Customizable reporting helps advertisers and agencies easily understand and market to the audiences that visit the locations they care about. A powerful, intuitive user interface makes it easy to build location-based audiences and then reach them through digital advertising and social media. Foot traffic attribution reporting simplifies the process of understanding the increase in foot traffic as a result of the campaigns. The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based in Raleigh, NC.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
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