DPAA Declares November Retail Media Month

Join DPAA for an action-packed Retail Media Month, showcasing how in-store digital networks are revolutionizing point-of-purchase advertising! Don’t miss our powerhouse lineup featuring a Dell case study, expert-led webinars, and our first-ever London Town Hall focused on exploring the impact of in-store digital media.

With 84% of purchases still happening in physical stores, discover how dynamic digital screens are transforming the shopper journey right at the moment of truth. Access exclusive resources, insights, and success stories from industry leaders – all designed to help you capitalize on retail media’s explosive growth in the DOOH ecosystem.

CLICK THE TILES BELOW TO REGISTER FOR UPCOMING RETAIL MEDIA EVENTS

CHECK OUT THESE RETAIL MEDIA FOCUSED ARTICLES BELOW

Articles below were provided by Andrew Lipsman, an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem.

He is often sought for commentary on retail media, ecommerce, digital advertising, social media, and all things Amazon, appearing in leading news organizations like The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg. He has also published more than a half dozen articles in the Journal of Advertising Research.

VIEW MORE RETAIL MEDIA FOCUSED RESOURCES BELOW

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