IPG Mediabrands NYC to Host Members Only Event
NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York.
The DPAA Town Hall is a great opportunity to meet and hear from ad leaders and for members to meet, network and conduct business. The agenda will focus on Retail Media and Commerce and the role Digital Out of Home and in-store media. Retail Media is estimated by Magna to be $121 billion business. Many retail media estimates do not include in store media, where 85% of purchase decisions are still made.
Speakers include Zach Weinberg, VP Commerce at IPG Mediabrands’ KINESSO and Chris Olsen, President of US Rapport. The event is open to DPAA members, please contact DPAA for your invitation.
“Our first quarter Member Town Hall is always a sold-out event,” said Barry Frey, President & CEO of DPAA. “DPAA members are looking forward to engaging with brands and agencies on the future of DOOH at this meeting.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 15 in New York is the largest one-day media/marketing event. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Media Contact
Ajay Durani
DPAA
718.926.2852 (m)