Research and Standards Committee

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Research & Standards Committee


Provide guidance and make recommendations on research topics that ultimately will drive growth for the industry.

Main areas of work

  • Consistent definitions of metrics and questions in efficacy research
  • Develop audience standards – final stages of MRC Guidelines to Standards project
  • Nielsen interface re seamless integration of DPB audience data in agency planning and buying systems
  • Technology providers document covering—geo-fencing, mobile panels, attribution, passive measurement, etc.

Committee Chair: Scott Marden, Captivate

For more information please email Noah Klas at