DOOH Leader in Africa Joins the Association
NEW YORK – November 16, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Provantage has joined the association.
Provantage is a leader of Digital-Out-Of-Home (DOOH) innovations across Africa. Provantage operates across different environments, from Golf courses to commuter hubs, enabling brands to reach a vast audience. Through their inventory, advertisers and brands have access to a national network of almost 2000 TV screens and 50 Large-scale Digital Screens enabling them to connect with millions of people. Provantage’s digital place-based networks add value to millions of commuters, shoppers, golfers and travellers every day, with diverse content based on dwell time, market segments and relevance. This ensures audiences are engaged, informed, and entertained throughout their daily journey.
“We are the largest Digital Placed-Based Network on the continent, and it is advantageous for us to be a part of the global association that will help enhance our digital services,” said Jacques Du Preez, CEO of Provantage. “We will be exposed to global players, thought leaders and innovations that will see Provantage continue push boundaries digitally, not only locally but internationally.”
“We are so pleased to have Provantage join our membership ranks,” said Barry Frey, President & CEO of DPAA. “Digital best practices crosses borders and we look forward to the learning exchange between Provantage, as the DOOH continental leader, and the rest of our membership, helping all grow.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Provantage is a leader of Digital-Out-Of-Home (DOOH) innovations across Africa. With two decades of experience Provantage continues to leverage digital integration to its advantage connecting with audiences daily. From brand activations, billboards to Transit, Mall, Golf and Airport media, we put brands in front of customers. We also create comfort that brands are protected through an omnichannel view and triangulated execution through our Field sales & merchandising solutions.