June 12 Event to Take Place at Scotiabank Theater in Toronto


NEW YORK – May 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today speakers and details for its Canada Summit to be held on June 12 at the Scotiabank Theater. You can register and find out more information about the event here.


Speakers for this event include.

  • Susan Irving, CMO North America, Kruger Products
  • Jennifer Vaillancourt, Head of Marketing & Strategy, ALDO Group
  • Sarah Green, AVP Brand Strategy & Agency 361, TD Bank
  • Logan Chambers, Sr. Director of Marketing, PepsiCo Canada
  • Kristina Covello-Garcia, National Manager, Marketing, Hyundai Canada
  • Taylor Hoel, Director, Marketing & PR, Jaguar Land Rover
  • Adam Bower, VP Marketing and Creative, Rogers Sports & Media
  • Susanne Morello, Exec VP, Publicis Media & Head of Apex Canada
  • Bettina Heimrath, President, Hearts & Science
  • Debbie Benadiba, CEO, Talon Canada


Topics at the Summit will include retail and in-store media, programmatic innovation, the growing role of DOOH in today’s omnichannel mix and more. DPAA serves as a connector in the growing digital out of home ecosystem including brands, agencies, media owners, programmatic firms, location data, content companies and more.


“We are excited to be back in Toronto in June,” said Barry Frey, President & CEO of DPAA. “Every year our Canada Summit grows as we welcome the full Canadian advertising community to connect, engage and learn about the latest innovations in the industry, we look forward to another great event hosted at Cineplex Digital Media’s iconic Scotiabank Theater.”


Sponsors for the event include Adapt Media, Broadsign, Captivate, Cineplex Media, E Ink, GymTV, Hivestack by Perion, Pattison, Rogers Sports & Media, Vertical Impression, Vistar Media. A limited number of sponsorship positions are still available, contact Zach.Sherman@dpaaglobal.com for information.




About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit is scheduled for October 15 in New York City.




Media Contact

Ajay Durani