NEW YORK, March 2, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Oxford Properties Group has joined the association.
Oxford Properties Group is a leading global investor, developer and manager of real estate. The company owns and manages more than 100 million square feet of premier real estate in Europe, Asia Pacific and from coast to coast in the U.S. and Canada. North American properties include Hudson Yards and Olympic Tower in New York City; 600 Mass Ave in Washington, DC; MNP Tower in Vancouver and Yorkdale Mall in Toronto. In Boston, Oxford is the city’s second largest landlord with 4.5 million square feet of rental space.
Barry Frey, DPAA President & CEO, said, “Oxford Properties owns and manages some of the most desirable and spectacular properties in North America; properties that are further enhanced by dynamic video screens that provide valuable information to tenants and guests. We look forward to working with Oxford to help them grow revenues from these screens.”
Nick Iozzo, Senior Director Retail Innovation and Lead Generation, Oxford, said, “Our properties’ digital screens are an important part of the customer and guest experience. We are joining DPAA to immerse ourselves in their community of members and to share ideas and best practices to make the most of our digital displays.”
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Oxford Properties Group
Oxford Properties Group connects people to exceptional places, and is the owner, developer and manager of some of the world’s best real estate assets. Established in 1960, it manages approximately $60 billion of assets across the globe on behalf of its co-owners and investment partners. Oxford’s portfolio encompasses office, retail, industrial, hotels and multifamily residential and spans more than 100 million square feet in global gateway cities across four continents. A disciplined and thematic investor, Oxford invests in properties, portfolios, development sites, debt, securities and platforms across the risk-reward spectrum. With its global headquarters in Toronto, Oxford operates out of over 15 regional offices including New York, London, Luxembourg, Singapore and Sydney. Its long-term approach to real estate investment aligns Oxford’s interests to its customers and the communities in which it operates. Oxford is owned by OMERS, the AAA credit rated defined benefit pension plan for Ontario’s municipal employees.
About DPAA
Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
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Barry Frey on Twitter: @barryfrey
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707