Partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network.
MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. This network includes one of Asia’s largest digital displays, measuring 3,788 square metres, located in Chongqing city.
The company intends to continue exploring innovative kinds of projects that make use of the Broadsign platform’s reliability and extensibility. These include mobile integrations, synchronization with lighting and fountains, and other projects that capitalize on the premium size and location of Oriental Sunrise’s screens.
“Eye-catching screens like ours need to be able to deliver industry-leading content flawlessly. Broadsign’s reliability and ability to deliver all sorts of exciting media made it the clear choice for meeting that goal. We’re excited to develop our relationship further and work together to break new ground in the Asian DOOH space” said Ms. Huang Xiao Qing, CEO, Oriental Sunrise.
“We are extremely proud to power such a high-value, premium screen. Our platform’s rich feature-set, stability, and security certification made us an ideal match for Oriental Sunrise’s projects, and we look forward to helping them maximize their ROI over the years to come,” said Maarten Dollevoet, Sr. VP Sales, Broadsign.
About Broadsign
Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations. For more info please visit www.broadsign.com.
About Oriental Sunrise Media Group
Oriental Sunrise Media Group was established in 2011 and is dedicated to the development and operation of urban landmark outdoor large-screen media and out-of-home media in national home appliance chain stores. In 2018, the company won the bid to obtain the construction and exclusive management rights of Asia’s largest high-definition LED large screen, measuring 3,788 square meters, on the facade of the Suning Tesco Building in Chongqing.
Media contact:
Rob Cote – rob.cote@broadsign.com