OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association

NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations.

Toronto-based Peoplecount has developed renowned circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as the Traffic Audit Bureau (TAB) and the Canadian Outdoor Measurement Bureau (COMB). The company also provides in-depth audience insights and campaign effectiveness research to out-of-home advertising and digital signage networks. Peoplecount recently launched its Placescount Wi-Fi analytics service for place-based media metrics.

“Peoplecount’s audience data is the foundation on which many successful digital place-based media campaigns are built,” said Barry Frey, president & CEO, DPAA. “We are pleased to welcome Peoplecount to our membership ranks and look forward to exchanging knowledge and ideas with them.”

Kelly McGillivray, president and chief methodologist of Peoplecount, said, “The DPAA has a tremendous roster of members and we eagerly anticipate joining them in discussions on how to continue to grow the digital place-based sector.” 

Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About Peoplecount (www.peoplecount.biz)

Peoplecount is a highly respected and innovative supplier of audience measurement and advertising effectiveness research for digital and static outdoor advertising, place-based media and in-retail networks. Peoplecount developed many out-of-home advertising measurement models including the Traffic Audit Bureau’s transit and pedestrian metrics used throughout the US.

Winners of the 2009 MediaPost DOOH Award for Most Innovative Audience Research/Metrics System, Peoplecount has a history of innovation over its 20 years of operation. The Toronto-based research company is in a position of leadership with a unique and thorough understanding of industry standards and acceptable audience measurement procedures. Clients include industry associations, advertising agencies, out-of-home advertising and place-based media operators, and recreational and retail companies.

About DPAA (www.videoeverywhere.com)


Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere AssociationTM.


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Mark Braff

Braff Communications LLC