‘How to Sell DOOH to Performance Marketers’
NEW YORK, September 24, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that OneScreen.ai has joined the association. In addition to joining DPAA as a member, OneScreen.ai has developed an informative free webinar, “How to Sell DOOH to Performance Marketers,” that it will present in association with DPAA on November 12th at 11am ET.
The webinar is targeted to ad agencies, media owners and marketers and will focus on how performance marketers can effectively use digital out-of-home as a new channel for growth, and the enormous, untapped growth potential that exists if brand and performance marketing teams work together.
Agency attendees will learn how to sell into different parts of marketing organizations.
Media owners will learn more about what limitations of the internet make their properties uniquely interesting but why performance marketers are not yet buying, as indicated by results from a research study that will be released at the webinar.
Marketers will learn more about the advantages of different marketing mindsets and methodologies and how/why they should learn from each other if they want to accelerate growth.
The webinar agenda and registration details are available here.
The webinar will be presented by Sam Mallikarjunan, CEO & Co-Founder of OneScreen.ai. Mallikarjunan is the former Chief Revenue Officer of Flock.com and former Head of Growth at HubSpot Labs. He taught advanced digital marketing, innovation management and strategic economics at Harvard University and is Faculty Chair for the digital marketing department at the University of South Florida.
OneScreen.ai offers free IoT devices to brick-and-mortar businesses, enabling them to plug the device into the HDMI port of any digital display, such as a TV screen, and become instantly connected to OneScreen.ai’s content platform. The device sends back real-time information about the number of people in the room and enables marketers to target based on demographic and behavioral parameters previously available only online. The device facilitates a real-time auction to maximize the revenues for screen owners while easily enabling marketers to deploy campaigns. The machine learning algorithm powering the auction automatically optimizes what ads get shown when and where — empowering marketers with ad campaigns that optimize themselves.
“OneScreen’s AI-devices offer an incremental revenue stream to brick-and-mortar retailers at a time when so many desperately need this additional revenue,” said Barry Frey, President & CEO, DPAA. “At the same time, performance marketers are connected to ideal customers and can benefit greatly from this new growth channel. We look forward to working closely with OneScreen to present this valuable webinar.”
Mallikarjunan said, “We joined DPAA because we share their passion for growing this industry. We’re excited to work with them to introduce new technologies and strategies as well as new content and education, like our upcoming webinar, that helps everyone do better.”
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual global Video Everywhere Summit will be staged this year as a live-streamed event over three days, October 13-15, from 11am – 1:30pm ET each day. The event will address essential topics with an all-star lineup of agency and brand speakers from around the globe. Registration information is available here.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC