NEW YORK, September 16, 2019- DPAA today announced that NOVUS President Debbie Drutz, a member of the DPAA Board of Directors, will chair its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) initiative. The appointment of Drutz ensures the WE.DOOH initiative will have visibility at the Board level of the organization and at the same time underscores the DPAA Board’s commitment to advancing women’s careers in digital out-of-home. The initiative was announced at DPAA’s 2018 Video Everywhere Summit, and an update will be presented to attendees of this year’s Summit on October 15 in New York.
WE.DOOH is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work, WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace. WE.DOOH’s subject matter expert is Jenn Willey of Advance Women at Work and CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services.
WE.DOOH’s recent webinar on combating imposter syndrome was the highest attended web event in DPAA history. WE.DOOH will follow up that successful event with a hands-on training session to be held October 17.
“I’m thrilled to be leading this organization to not only bring exposure to the power of DOOH and its advancements in driving sales results for clients but also to connect with leading women in the space,” said Drutz.
“Debbie brings the gravitas to lead this effort,” said Barry Frey, President & CEO of DPAA. “As NOVUS is one of the largest OOH buyers in Canada, it seems only fitting that she lead this effort.”
NOVUS’ vision is to bring brands to where people live their lives through granular geo-spatial planning, audience analysis, value-based buying and performance-driven outcomes.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, provides industry-wide research and best practices in areas such as mobile integration and programs, and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey
About NOVUS (www.novusmedia.com)
Fueled by the same marketing science and geospatial analytics that made NOVUS one of the largest print buyers in North America, NOVUS offers hyper local, customized, multichannel media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries.
About Advance Women at Work (www.advancewomenatwork.com)
Advance Women at Work, a division of Wet Cement (www.wet-cement.com), supports business growth through gender equality program design and deployment, and leadership and career development training to accelerate the advancement of women in business and cultivate collaborative, inclusive leaders.
CEO Jennifer Willey LinkedIn: www.linkedin.com/in/jenniferwilley
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