NEW YORK, September 9, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that NOVUS has joined the association.
NOVUS is a specialized ad agency that connects brands to where people live their lives through granular geo-spatial planning, audience analysis, value-based buying and performance-driven outcomes. It’s a top ten U.S. media agency as ranked by Advertising Age magazine and the largest OOH buying agency in Canada. With offices in Minneapolis, Chicago and Toronto, the NOVUS membership will be led by the agency’s Toronto office and Debbie Drutz, President of NOVUS Canada.
Barry Frey, DPAA President & CEO, said, "We are thrilled to have NOVUS Media join our DPAA community. Debbie Drutz is a DPAA Board member whose expertise and insights I value greatly, and her agency is at the forefront of the media business in Canada.”
Drutz said, “As a DPAA board member, I have an insider’s view of the tremendous impact the organization is making on the out-of-home industry, and I am so pleased to be able to have NOVUS join with Barry and his team to continue to grow the sector’s share of the advertising pie.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. Registration is open for the 2019 Video Everywhere Summit, which will be held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About NOVUS (www.novusmedia.com)
Fueled by the same marketing science and geospatial analytics that made us the #1 print buyer in North America, NOVUS offers hyper local, customized,multichannel media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC