Accretive Media, a New Cutting Edge Programmatic DOOH Ad Platform, Joins DPAA
Company leverages advanced consumer profile and location data to target specific audiences and make out-of-home ads more relevant, impactful and measurable
 

NEW YORK, March 12, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform, has joined the

How AdCorp’s in-store digital signage network gets repeat advertisers
by Mel Scott on Monday March 12th, 2018

Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp’s President & CEO, to learn more about the company.

A DPAA-sponsored feature.
Peter, tell

BevTV Joins DPAA
Network, Powered by Sellr, Engages Shoppers via On-aisle Devices at Wine and Liquor Stores
 

NEW YORK, March 8, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BevTV has joined the association. BevTV is a beverage-focused ad channel enabling brands to target their audience with engaging and interactive content in beverage store aisles, right at

TORONTO-BASED MEDIA CITY JOINS DPAA
NEW YORK, March 1, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Media City, a non-traditional media company that offers a portfolio of innovative, creative and impactful ad spaces, has joined the association.

"Media City is aptly named, as they offer impactful, targeted ad opportunities on digital screens in Canada's major

ROUGE MEDIA SIGNS EXCLUSIVE MEDIA DEAL FOR UNIVERSITY OF TORONTO’S NEW STUDENT COMMONS
The latest rankings have placed The University of Toronto as the top school by reputation in Canada, and this is no small feat. With an annual enrollment of almost 90000, the university draws students from across the globe for world-class education. Along with the quality of education, it

OOH Digital Video Has Bright Future

 By Brad Adgate February 1st, 2018 via MediaPost


At a time when traditional media, such as print and televisio,n are coping with the challenges of digital and out of home, the first ad-supported medium has been thriving.
The term “video everywhere” generally refers to video content streamed on smartphones, laptops, PC and other devices. It also means

Intersection selects Broadsign to power ads on expansive nationwide digital signage network
Partnership enables advertisers to run targeted, strategic ad campaigns seamlessly across a network of more than 3,500 displays in top U.S. DMAs
New York, New York. January 30, 2018 – Intersection, the leading smart cities technology and media company, today announced it has selected Broadsign International, LLC’s leading marketing

LINKETT (A WESTONEXPRESSIONS INC. COMPANY), PROVIDING REAL-TIME TRAFFIC DATA
FOR DIGITAL SIGNAGE NETWORKS, JOINS DPAA
 

NEW YORK, January 22, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that LINKETT (a WestonExpressions Inc. company) has joined the marketing association. LINKETT, based in Toronto, provides real-time traffic data for more than 100 digital signage networks.

"LINKETT offers an extremely

Photos from @DPAAorg's #CES2018 Curated Experience
by Adrian J Cotterill, Editor-in-Chief, January 18th, 2018

DPAA President and CEO, Barry Frey, needs to be credited for really leading the ad-side of our industry into new events. Not afraid to take risks, many years ago he suggested, cajoled and then took acton in actually introducing his members to new (for them) events, events like

PIKASSO PARTNERS WITH QUIVIDI TO INTRODUCE AUDIENCE & ATTENTION ANALYTICS FOR DOOH IN LEBANON, JORDAN AND ALGERIA
Beirut, January 19th, 2018 | Pikasso, the leading Out-Of-Home advertising company throughout the Levant, North Africa and West Africa; and Quividi, the industry standard for Audience Analytics in Digital Out-of-Home (DOOH), announce their partnership.
Pikasso’s 128 state-of-the-art screens, located in 8 already digitized shopping malls,