Industry News & Press Releases

MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
Joe Mandese, March 16th, 2017
The worlds of “digital” and “physical” media converged a little more this week as the industry’s media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for

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ScoreStream Joins Digital Place Based   Advertising Association
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 NEW YORK, March 13, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that ScoreStream has become the newest member of the rapidly growing digital out-of-home marketing association.



ScoreStream is the first and only crowd-sourcing platform for live local sports.  Sourcing real time coverage from

4 Things To Know As Out-Of-Home Goes Programmatic
by Alison Weissbrot, February 15th, 2017

Billboards are lighting up with the promise of programmatic.

Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad

Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home
Toby Elkin, February 9th, 2017

A survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key growth opportunities in the current advertising ecosystem. The eighth annual survey identified the importance of reaching consumers outside the home, the disruption of television, a

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DPAA's Eight Annual Survey of Media Planners Identifies Mobile & Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
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Digital screens outside the home along with location data on the rise 
Continued concerns about online advertising
 

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media planners identifies the growing importance of

Media planners expect to maintain or grow spend in DOOH and digital place based advertising
By Laurie Fullerton, February 8th, 2017

Planners expect to continue their current level of spending on digital place-based (DPB) and digital-out-of-home (DOOH) or increase it over the next three years, a new industry survey has found.

The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media

DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
February 8th, 2017

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus

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Verifone Media Announces Four New Content Partnerships on Pump Media Network
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Growth surpasses 166MM+ impressions and aligns with expanded digital content strategy

New York (February 7, 2017) - Verifone Media, the nation’s largest video network at the gas pump, has announced partnership agreements with new content providers on its national Pump Media network with What’s Trending, TheDaily411,

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Magnetic 3D launches Glasses-Free 3D Out-of-Home Media Platform in NYC in partnership with Cross River Network
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Next Generation “Immersive 3D” advertising solution to debut at New York Waterway Terminals
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NEW YORK, NY – January 26, 2017

Magnetic 3D, the leader in glasses-free 3D solutions for the professional display market and experiential marketing

PlaceIQ Joins Digital Place Based Advertising Association

 

NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.



For more than six years, PlaceIQ has provided