Industry News & Press Releases
REAL-TIME AUDIENCE TARGETING COMPANY ADPACK JOINS DPAA
NEW YORK, November 15, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Adpack, which provides real-time audience analytics and targeting with its screen-based out-of-home advertising technology, has joined DPAA as a member.
"Adpack's real-time analytics and targeting capability combined with their programmatic infrastructure puts them at the forefront of
TECHNOLOGY DISTRIBUTOR IMAGEONIX JOINS DPAA
NEW YORK, November 13, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Imageonix Technologies LLC, a Virginia-based emerging technology distributor, has joined DPAA as a member.
Imageonix recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. market. The product is
Top Takeaways from DPAA’s Video Everywhere Summit
Simon Applebaum, November 8th, 2017
The out-of-home advertising business, now incorporating a variety of media from billboards and TV hookups inside restaurants and bars to digital airport and mall signage, is on track to earn $10.6 billion in revenues this year, according to a recent Jack Myers TomorrowToday. That research suggests this marketplace will cross
BroadSign Announces New Programmatic 'Health and Lifestyle' Digital Out-of-Home Audience Package
Digital media buyers can now amplify brand campaigns with high-impact, specialty digital out-of-home screens New York, NY October 31, 2017- BroadSign International, LLC, the leading digital out-of home marketing platform, today announced programmatic buying access for more than 10,000 screens globally. This initial programmatic deployment enables access to 400 million
AdMobilize and Ayuda Media Systems Partner to Integrate Proof of Performance Reporting & Analytics Capabilities into the Ayuda Platform
New York, NEW YORK, October 30, 2017 – AdMobilize, the industry leading computer vision company dedicated to making sense of the physical world, today announced a partnership with Ayuda Media Systems to provide its DOOH networks with AI-based audience analytics and reporting capabilities.
Barry Frey Chats with Andrew Swinand
Barry Frey, October 25th, 2017
Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York, recently interviewed some of the event's featured speakers on a variety of topics. The following is his chat with Andrew Swinand, CEO, Leo Burnett N.A.
Barry Frey: What media do you
Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America
With over 200 Interactive Displays, Christie Experiential Network delivers more than 250 Million Exposures Annually
New York, NY – (October 17, 2017) The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce
ELAN Media & Quividi Jointly Introduce Quividi’s Audience & Attention Analytics in Qatar
How can ELAN Media’s DOOH Network Help you to know your Audience in Real Time and Real Life?
1st of October 2017, Doha, Qatar: ELAN Media, a leading company specialized in crafting innovative communication and advertising landscapes, and Quividi, the industry standard for Audience Analytics in Digital Out-of-Home (DOOH)
Barry Frey Chats with Rob Norman of GroupM
Barry Frey, October 17th, 2017
Barry Frey, who as President and CEO of DPAA will be hosting the 10th annual Video Everywhere Summit on November 1 in New York City, recently interviewed some of the event's featured speakers on a variety of topics. The following is his chat with Rob Norman, Chief Digital Officer, GroupM Worldwide
Location Intelligence Company Measurence Joins DPAA
NEW YORK, October 17, 2017 – Measurence, a location intelligence company that quantifies people’s offline behavior and delivers actionable analytics for the physical world, has joined DPAA, the leading global organization for everything digital out of home. Measurence incorporates data streams from its proprietary plug-and-play sensors with other sources to help its clients discover