Vyoma enters the Kolkata Metro with Never Seen before Displays at Ticket Counters

Vyoma Media has installed intelligent passenger information displays across the entire Kolkata Metro network

17th April 2018, Bangalore:  Vyoma Media, the country's leading out of home digital solutions company, has entered the Kolkata market by installing its intelligent displays across the city’s entire metro network.   Over 7 lakh passengers

SNA Displays, Leading Manufacturer of LED Displays, Joins DPAA
NEW YORK, April 17, 2018-- DPAA, the leading global organization for everything digital out-of-home, announced today that Sansi North America (SNA) Displays has joined its membership ranks.

SNA Displays is a leading manufacturer of custom LED display and lighting solutions. The company is one of the largest LED manufacturers in the world, with

Astral: 31,000 OOH Ad Faces Across Canada... and Counting
Mel Scott, Tuesday April 10th, 2018

Karine Moses, President of Astral Media, the OOH (out-of-home) advertising division of Bell Media, spoke with Mel Stott for this Digital Signage Pulse exclusive.


Please tell us about Astral Media’s OOH assets. Where are your advertising faces, what types are they and how many are there?
Astral is

CASE STUDY: HOW INNOVATIVE FOTO USED QUIVIDI’S AUDIENCE & ATTENTION ANALYTICS TO INCREASE VENDING SALES BY OVER 24%
New-York, 04/06/2018 - Innovative Foto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,400 booths operating nationwide. Its fleet, installed in malls, retail stores, movie theaters, and hundreds of other consumer destinations, yields tens

AdMobilize Debuts Its Breakthrough Vehicle Recognition Engine to the Global Digital Signage Market at DSE 2018 
AdMobilize’s Vehicle Recognition Engine is being demonstrated through an integration with a downtown Las Vegas billboard to promote the company’s all-new “Marketers Love Measurement™” mission.
LAS VEGAS, NEVADA, March 27, 2018 — AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense

16:9 PODCASTS: BRUCE VAN ZYL OF SELLR, ON MOVING THE SALES NEEDLE WITH BEVTV IN-STORE DIGITAL
Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye.

One of the ways to improve that situation is by putting digital right

Identity data firm Neustar moves to expand its share of DOOH ad market
Tuesday, March 20, 2018, Mel Stott, DPAA
Neustar, a US “tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries” (Wikipedia), recently joined DPAA. The move confirms Neustar’s intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. Mel Stott spoke with

Crane Merchandising Systems Releases White Paper Demonstrating Ad-Induced Sales Increases Persist Long After Ad Campaigns End


WILLISTON, S.C., March 21, 2018 – Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, enterprise software, and wireless communications, has released a white paper from Sequent Partners demonstrating the long-lasting effectiveness of place-based

iTellio Joins DPAA 
Company transforms traditional ATMs into interactive ad platforms


NEW YORK, March 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on

LISTEN: TAILORING CONTENT FOR GENERATION Z WITH STEPHANIE GUTNIK
PODCAST HERE via Market Scale

On today’s podcast, we get to chat with Stephanie Gutnik from Broadsign. We discuss how they help clients manage the massive amount of data that they need to effectively communicate their message, the growing world of mobile displays, and the interesting approach to tailor a campaign based on