Industry News & Press Releases
OOH Circulation Data Research Firm Peoplecount: DPAA Member Profile
By Mark Braff.
Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as the Traffic
Outfront Media Launches ON Smart Platform in Minneapolis
Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. Paul skyway systems, which is likely to re-define the adverting experience of consumers. Notably, Outfront had previously deployed this technology in Washington D.C.
The “Moment” is Now: Targeting Customers at the Right Time
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
19 May 2016 · By Steve Wing & Imran Khan
To truly understand the audience’s interests and motivations, marketers are required to understand “where” customers are
Clear Channel Outdoor Boss Says 2016 Will be a Digital 'tipping point' for Outdoor Advertising
Clear Channel is set to surpass a digital milestone in the UK this year according to forecasts which predict that it will generate more revenue from electronic advertising displays than traditional billboards and posters.
The outdoor advertising giant’s UK operations will generate more than 50 per cent of
BroadSign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom
London, England. May 16, 2016. BroadSign International, LLC’s automated digital out-of-home software has been selected by Airport Media to power its DOOH displays at airports in the United Kingdom.
Airport Media has a portfolio of static, digital and experiential campaigns within London Gatwick and London Luton airports. The displays
BroadSign International, LLC Selected by Kong Outdoor Limited for New and Existing Roadside Displays in the United Kingdom
The network converts 16 displays and adds eight new sites across England and Scotland.
Leeds, England. May 5, 2016. BroadSign International, LLC’s automated digital out-of-home software has been selected by Kong Outdoor Limited for the network’s 24 roadside displays in the United Kingdom.
Kong Outdoor screens,
Spotlight on Verifone Media and General Manager Paul Jankauskas
Verifone Media’s General Manager Paul Jankauskas is having a good year. He’s been a senior executive in the place-based media industry for more than a decade, and in addition to approaching exciting roll-outs at Verifone, the industry veteran was recently voted onto the DPAA Board of Directors. In a way, he’s returning
PATTISON Onestop, Canada's Leading DOOH Advertising Company, Joins Digital Place Based Advertising Association
NEW YORK, May 2, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that PATTISON Onestop, the leading Digital Out-of-Home (DOOH) advertising company in Canada, has joined the association. DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. The organization has grown its international membership base
SITO Mobile and Cieslok Media Introduce Real-time In-store Attribution to Canadian Market
SITO Mobile offers the Canadian mobile market unprecedented visibility into mobile campaign effectiveness
JERSEY CITY, N.J. and TORONTO, April 28, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (Nasdaq:SITO), a leading mobile engagement platform provider, announced today that it is extending the launch of its Real-time Verified Walk-In solution to the
These New NYC Subway Ad Screens Know Who's Looking at Them
by Cyrus Sanati @beyondblunt APRIL 27, 2016, 3:15 PM EDT
The new Outfront screens are in Columbus Circle.
Digital advertising is going big—very big—and will soon be everywhere. The out-of-home advertising market (OOH), which includes everything from billboards to posters to Jumbotrons, is finally making a big push into the digital landscape, changing what used