Industry News & Press Releases
Pattison Outdoor Launches Outdoor Launches Station Domination for TD Canada Trust's New Ad Campaign
Station Domination at TTC’s Bloor-Yonge Station, serving over 400,000 passengers daily, to bolster TD Canada Trust’s new advertising campaign.
TORONTO, ON, July 12, 2016 – Canada’s largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system, announces a new station
Health Media Network Announces Partnership with Gimbal, Inc., Creating the First and Largest Healthcare Proximity Beacon Network In the U.S.
by HMN News | Jun 23, 2016 | Press Releases
SAN DIEGO, Calif. and DARIEN, Conn., June 23, 2016 /PRNewswire/ — Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a leader in location and proximity-based mobile
Movies aren’t Cineplex Entertainment’s only business
June 23, 2016 - Digital menu displays probably aren’t the first product that comes to mind when you think of Canadian film exhibitor Cineplex Entertainment Inc. – or the second, or third.
Yet for more than a decade the company’s Cineplex Digital Media division has been quietly building an empire, providing digital signage technology and services for such clients as
OOH Circulation Data Research Firm Peoplecount: DPAA Member Profile
By Mark Braff.
Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as the Traffic
Outfront Media Launches ON Smart Platform in Minneapolis
Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. Paul skyway systems, which is likely to re-define the adverting experience of consumers. Notably, Outfront had previously deployed this technology in Washington D.C.
The “Moment” is Now: Targeting Customers at the Right Time
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
19 May 2016 · By Steve Wing & Imran Khan
To truly understand the audience’s interests and motivations, marketers are required to understand “where” customers are
Clear Channel Outdoor Boss Says 2016 Will be a Digital 'tipping point' for Outdoor Advertising
Clear Channel is set to surpass a digital milestone in the UK this year according to forecasts which predict that it will generate more revenue from electronic advertising displays than traditional billboards and posters.
The outdoor advertising giant’s UK operations will generate more than 50 per cent of
BroadSign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom
London, England. May 16, 2016. BroadSign International, LLC’s automated digital out-of-home software has been selected by Airport Media to power its DOOH displays at airports in the United Kingdom.
Airport Media has a portfolio of static, digital and experiential campaigns within London Gatwick and London Luton airports. The displays
BroadSign International, LLC Selected by Kong Outdoor Limited for New and Existing Roadside Displays in the United Kingdom
The network converts 16 displays and adds eight new sites across England and Scotland.
Leeds, England. May 5, 2016. BroadSign International, LLC’s automated digital out-of-home software has been selected by Kong Outdoor Limited for the network’s 24 roadside displays in the United Kingdom.
Kong Outdoor screens,
Spotlight on Verifone Media and General Manager Paul Jankauskas
Verifone Media’s General Manager Paul Jankauskas is having a good year. He’s been a senior executive in the place-based media industry for more than a decade, and in addition to approaching exciting roll-outs at Verifone, the industry veteran was recently voted onto the DPAA Board of Directors. In a way, he’s returning