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Industry News & Press Releases

Upgrade of premium site aimed at attracting high-end advertisers to UK arm of Multiply Media Group

BackLite UK, a leading large-format digital out-of-home media company, has partnered with the world’s largest owner of outdoor advertising infrastructure, Wildstone, to complete a full transformation of the iconic Wandsworth Roundabout site.

The multi-screen Wandsworth structure was one of 13 prime OOH locations Wildstone acquired

The ceremony marks the first in a series of ceremonial events planned by Mada Media

Government of Dubai Media Office – 03 March 2026: Reflecting its commitment to strengthening public–private partnerships and empowering national brands, Mada Media (PJSC) hosted an official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly

Dubai, UAE – 21/01/2026 – Union Properties PJSC (“Union Properties” or “the Company”) (DFM symbol: UPP) has entered into a landmark exclusive partnership with Hypermedia, the UAE’s most advanced smart DOOH and retail media company, to transform the media infrastructure of Motor City, one of the Dubai’s most distinctive, motorsport-inspired destinations.

Through this long-term collaboration, Hypermedia, a subsidiary of W Group

Digital out of home has never been short on formats. Static billboards, place-based screens, retail media, transit displays, most planners can list them without much thought. But lately, a different conversation keeps coming up in agency meetings, and client calls usually right after someone asks what we do when the inventory we want is already locked.

That is where mobile billboard

New York, December 2025: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, continues to accelerate its international expansion through four strategic global hires. Across Sales, Operations and Marketing, these new roles bring extensive experience from leading media and technology organisations in North America and the UK to Veridooh’s fast-growing team.
In North America, the company is accelerating its expansion

Ledger Bennett executes first campaign to leverage the capability in the US and Canada for their client, reserving premium screens weeks ahead of activation

MONTREAL, November 13, 2025 – Out-of-home (OOH) adtech provider Broadsign announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH) ad transactions to North American

Consolidating Leadership in Canada’s Residential Video Market




Toronto, ON — November 5, 2025 — UB Media today announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada.
This acquisition significantly enhances the scale and reach of UB TV, UB

IMAGE: PATTISON Outdoor’s new large-format digital display at Espace Longueuil. Launching November 3, 2025. Photo courtesy of PATTISON Outdoor Advertising.



PATTISON Outdoor Advertising is expanding its presence on Montréal’s South Shore with the launch of two new high-impact products at Espace Longueuil: A large-format static panel and a spectacular digital screen, available in November for the holiday season.

Located at the


Alight’s mission always been to grow out-of-home and beyond, delivering results for brands by connecting them with communities in the real world. Over the years, they have established themselves as a leading outdoor media owner, and are proud to be the UK’s number one digital billboard network.



Today, the company announced a new name for their D48 roadside products: Go by

Industry shows support for Wildstone founder and CEO as he plans to scale Ama Dablam

The outdoor advertising industry has been giving its backing to the founder and CEO of the world’s largest owner of outdoor media infrastructure, Damian Cox, as he prepares to climb one of the Himalayas’ most formidable mountains for charity next month.


With two close friends, on

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