Strategic hire signals Screenverse's commitment to building the definitive monetization and infrastructure layer for digital screens in the physical world

New York, NY, May 11th, 2026 – Screenverse, the leading programmatic monetization partner for digital out-of-home (DOOH) media, today announced the appointment of Nick Sadler as Senior Vice President of Supply, a strategic leadership role focused on advancing the company’s

AMSTERDAM, the Netherlands - April 29, 2026 - Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. This expansion enables advertisers to use the same real-world audience intelligence across both OOH and digital

Universal Pictures International has launched Michael with a landmark Digital Out of Home campaign that transforms two of Europe’s most iconic buildings into cinematic storytelling canvases using thousands of precision-controlled architectural LEDs.



Created by DOOH.com in partnership with EssenceMediaCom and WPP Media OOH, the campaign introduces a new category of DOOH execution - a cinematic architectural LED format that turns

London, 2026 - During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance 2026 and drive purchase intent at the point of sale. Activated in proximity to retail locations and

Media operator worked with asset owner Wildstone on one-of-a-kind Piccadilly Underpass upgrade
Burberry, Club Med and Franck Muller are among the brands now advertising on the site



Leading premium DOOH operator BackLite UK has expanded its deluxe large-format outdoor advertising portfolio with the launch of The Knightsbridge, a revamped flagship installation located on the busy tunnel connecting London’s most affluent

NEW YORK – March 31, 2026 – MOOHA, the Moving Out of Home Association, a division of DPAA, the Global Out of Home Trade Organization, announced today that MOOHA will be partnering with the Experiential Marketing Summit, to be held May 18 – 20 in Las Vegas. The Summit draws some 1,000+ brand marketers and event industry professionals to discuss their

LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California.

The newly developed, eight-story luxury residential complex is in the South Bay region of Los Angeles County near major tech, automotive, and aerospace hubs, including SpaceX, the Tesla Design Center,

In a step that enhances the momentum of the Dubai Metro Stations Naming Rights Initiative



636,873 passengers used the National Paints Station during 2025, while the number of people passing by the brand exceeded 12 million.
This ceremony represents a strategic milestone within Mada Media’s preparations to activate its exclusive mandate to sell naming rights for the Blue Line

New Board to Accelerate Performance-Driven CGI Innovation Across DOOH and Mobile






NEW YORK--(BUSINESS WIRE)--Big Happy, the creative-first, performance-powered adtech platform, today announced the formation of its Board of Advisors. As consumer journeys increasingly shift between physical and digital environments, the newly formed board — composed of senior leaders across media, marketing, and brand strategy — will help guide Big Happy’s

16th March 2026: Alight Media further boosts leadership team with new Trading Director, Tim de Monte


Alight Media today announced the appointment of Tim de Monte as its new Trading Director, supporting the company’s ambition to grow outdoor and beyond.

Tim brings a wealth of commercial and leadership experience from across the out-of-home (OOH) industry, having held senior roles at Clear Channel, Primesight,