Broadway to once again take center stage during OOH New York
NEW YORK – September 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.
Created in collaboration with Neil Diamond himself, A Beautiful Noise is the uplifting true story of a show-stopping American icon. Diamond’s many hits include “America,” and of course “Sweet Caroline.” He has sold 140 million albums and is in both the Songwriters and Rock & Roll Hall of Fame.
“Broadway has always leveraged out of home and so its fitting that we once again have an iconic Broadway show and one so close to the heart of New Yorkers open our Summit and be part of Out of Home New York. Another great reason for everyone to come to New York and the DPAA Summit on October 10” said Barry Frey, President & CEO of DPAA.
This year’s summit features great global brands McDonald’s, Pepsi, Mastercard, Danone and others. The summit draws over 900 delegates from all over the world and includes fireside chats, presentations and networking in the extensive exhibit area with evening cocktails on the Hudson River.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 10 in New York is the largest one-day media/marketing event. CMOs from McDonald’s, Pepsi, Danone and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.