Largest Cinema Advertising Network in the U.S. Plans to Further Expand Beyond the Big Screen into the Hot DOOH Ad Sector
NEW YORK, October 14, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today at its annual Video Everywhere Summit that National CineMedia (NCM)’s new NCM /DOOH group has joined the association.
Colorado-based National CineMedia (NCM) is the largest cinema advertising network in the U.S., with 20,900 movie screens in more than 1,700 theaters across 190 designated market areas (DMAs), including each of the top 50. NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences, and the launch of the NCM /DOOH group will further unite brands with the power of movies and engage movie fans anytime and anywhere.
Barry Frey, President & CEO of DPAA, said, “NCM has a very powerful platform that connects brands with movie fans not only in theaters, but via online, mobile and, coming soon, into digital out-of-home locations across the country. We look forward to supporting NCM as a digital player outside the home.”
Scott Felenstein, Senior Vice President and Chief Revenue Officer of NCM, said, “As the media marketplace evolves, NCM plans to continue to diversify our offerings beyond the big screen to reach movie fans and audiences wherever they are, and digital-out-of-home is an important part of our future strategy with our new NCM/DOOH group. We believe that DPAA has much to offer in the way of marketplace insights and networking opportunities, and we look forward to having a seat at the table to work with them to help determine the course of the DOOH industry.”
The setting for today’s announcement, DPAA’s annual global Video Everywhere Summit, is being held as a livestream production over three days from October 13-15, 11am – 2:30pm ET each day. Content pillars for the OOH industry’s tent pole event include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of Media and Brands, with additional content showcasing the aggressive growth of digital out-of-home advertising.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie pre-show is presented exclusively in 56 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,900 screens in over 1,700 theaters in 190 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.
About DPAA
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Barry Frey on Twitter: @barryfrey
Twitter: @DPAAglobal
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CONTACTS
Mark Braff
Braff Communications LLC
201-612-0707
mbraff@braffcommunications.com
Amy Jane Finnerty
National CineMedia (NCM)
212-931-8117